Mitsubishi Electric has launched the latest version of its Play-Out digital signage system. It is designed to enable signage industry professionals + SIs to create effective OOH networks using their existing skills.

The company says it has been developedfrom the perspective of the DOOH market instead of a hardwareprovider. The objective was to produce a versatile, powerful platformthat will allow existing players to capitalise on the experience theyalready have, and translate that into the tools needed for the newdigital world.