by David Keene

At the Digital Signage Expo yesterday, the new Digital Signage Federation (DSF) , announced the appointment of an interim Board of Directors.This came on the heels of the announcement just a week ago of the Federation's formation, partially in response to the news that the "Digital Signage Association" was ostensibly transforming itself into a non-profit association. DSA board members did indeed vote Tuesday to file for non-profit status, as part of a larger plan to launch a new trade show, but it was unclear how this would evolve, given that 3 of the 9 Board members of the DSA are NetWorld Alliance executives.

The Digital Signage Federation's announced its Interim Board, comprised of professionals end-user, consulting, network and vendor segments of the digital signage industry, who, according to the Federation's press release, "have embraced the challenge of founding and overseeing the initial development of this new organization. The interim Board will also oversee the formal Board election process and expects to have their member-elected Board in place within approximately 90 days."

Interim Board members "standing up for an independent industry voice" according to DSF, include:

Rich Cooley, CEO & Founder, Visser Digital Media

Alan Brawn, Principal, Brawn Consulting, LLC

Jack Sullivan, Senior Vice President, Out-of-Home Media Director, StarCom World Wide

Bob Stowe, Director, Marketing Services, Wendy’s International

Bill Trainor, President, Capital Networks Limited

Ken Goldberg, CEO, Real Digital Media

Pierre Richer, President & COO, NEC Display Solutions Americas

According to DSF, "Alan Brawn, Principal of Brawn Consulting was so enthusiastic about a truly impartial and unified industry voice that he initiated contact with DSF. Brawn said, 'The Digital Signage Federation is great news for the industry and I wanted to be one of the first volunteers.' "