Spinetix Moves Into Display Market
By David Keene
The Swiss company
Spinetix, that made a lot of noise at InfoComm last month by winning a
variety of product awards, is in the news again, this time with news of a
furthering of their platform development with Texas Instruments. A move
that will allow the technology to be incorporated into flat panel
and/or projectors.Background: The Spinetix HMP100 media player
represented a novel approach when introduced last year, as Spinetix uses
SVG (Scalable Vector Graphics). Going this route– it’s something akin
to Apple doing an end-run around Flash, to try to establish more small ...
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Projection Disrupted: Kicking Off InfoComm
By David Keene
It would not be the eve of InfoComm, without a room full of some of the
world’s most experienced engineers and marketers debating the future of
video projection, even as hundreds of booth personnel a few buildings
over prepare the show floor for demos of thousands of today’s projection
offerings. Over the years, as I arrived at InfoComm, I’ve sat in on the
Projection Summit, and gotten a look at the latest developments in
projection. Many years, it was all about more lumens from smaller
packages, or mega-lumens from big packages. Or, of course, the
inexorable move to higher ...
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NEC Fires Another Salvo
By David Keene
NEC announced Tuesday this week, that it was making its VUKUNET digital
signage software management platform available, free of charge, to any
network operator (including those not using NEC hardware). The move has
set off discussion about SaaS software models and SaaS market share wars, but
that issue is not what this news is really about.The real question, is whether NEC– or anyone– will be able to create
a truly aggregated national “network buy” platform for DOOH.As
NEC’s Ashley Flaska wrote in the pages of the Digital Signage Best
Practices Guide earlier this year, “ ...
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BlueMaxx Award Entry Deadline Extended
By David Keene
When I was
invited to be a Judge, on another Awards contest for digital signage, I looked
closely at the program (and eventually had a role in crafting its
roll-out).
This one is not just another awards program. The BlueMaxx Award promotes
development around technologies and applications that enable
interactivity between
digital signs and mobile, handheld devices. This is at the heart of recent
developments in digital signage, and I'm excited about being
involved.
It is widely accepted that consumer interactivity is one of, if not the
top
driver of future success in the ...
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Creative Reference Guide for DOOH
By David Keene
Adcentricity
has introduced an interesting first edition of a new “Digital OOH
Advertising
Creative Reference Guide”. The most interesting part of the program is
video-based interviews and clips where some fifteen companies share
ideas and
knowledge in ‘what works’ when developing creative for the digital
out-of-home
medium. Some contributing agency experts include executives from
Razorfish,
Mindshare, and Saatchi X. The
objective of this Creative Reference Guide is to
address basic elements
of DOOH advertising considerations. This initiative has
resulted in over ten ...
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3D Comm at InfoComm 2010
By David Keene
One of the more
interesting things on the InfoComm agenda next month:Insight Media
and InfoComm International have teamed up to produce a new 3D event
called 3D Comm. 3D Comm will be held during the regular exhibition hours
at InfoComm 2010, June
9-11 in Las Vegas.3D
Comm will consist
of three elements: * 3D Technology Pavilion * 3D
Technology Showcase * 3D Technology SeminarsThe 3D
Technology Pavilion includes dedicated exhibit space in the Las Vegas
Convention Center?s North Hall, which will showcase a cluster of 3D
exhibits and demonstrations. This will ...
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