Market Outlook

Hd And The Digital Signage World by Alan Brawn, 11.26.2008
It is obvious to even the casual observer that the world of high definition (HD) is upon us. We see it in our homes in ever increasing numbers of HDTV channels. HD dominates each page in every ad for the big box stores. We are More...

Retail Solutions by Dusty Perryman, 11.26.2008
Not everyone needs, wants, or can afford, say, a network of 52-inch LCDs with the complexity of installation, content management, and maintenance they require. There are inexpensive, easy-touse, plug-and-play solutions that can More...

The Changing Digital Signage Market by Lyle Bunn, 11.26.2008
Changes in the digital signage supply chain are occurring as the industry matures. A new category of supplier, the digital signage business systems provider(DSBSP) has emerged as end user confidence and the application of digital More...

Don’t Count on a Robust 2008 Holiday Season by Steven Keith Platt, 9.21.2008
Don’t Count on a Robust 2008 Holiday Season Full Article 9 2008-09-21 Steven Keith Platt Test Content More...

The "Other Shoe" Has Dropped by Steven Keith Platt, 6.18.2008
In the first quarter 2008 edition of PRI Quarterly Retail Analytics, we advanced two key positions, to wit: that the US economy entered into a recession in October-November of 2007; and that the ensuing recession would not be very More...

Bringing Research to Retail by Steven Keith Platt, 4.23.2008
Economists define a recession as two consecutive quarters of negative growth of Gross Domestic Product. Before this officially occurs, it can sure feel like a recession. Like right now. Our economist friends won’t officially More...

It's the Economy, Stupid by Steven Keith Platt, 1.16.2008
By Steven Keith Platt Another year ends; anew we begin. A time for parties, resolutions and, of course, predictions. So from an office in a small suburb of Chicago, Illinois, USA, I here advance my thoughts on the direction of More...

Russian Revolution10.18.2007
Recently I made a presentation at the POS Congress in Russia. My topic revolved around how a digital communications network can impact retail brand equity. During my visit, which included meetings with exhibitors at the trade More...

Networking Capital6.27.2007
The 4th Digital Signage Expo held this past May in Chicago was, by all accounts, a huge success. Attendance was up over 60% versus 2006, and 110 companies exhibited, for a 20% increase versus the prior year. Adoption of Digital More...

GO EAST!!!2.21.2007
By all accounts, 2007 should be a very good year for the Digital Communications Network ("DCN") industry. Many retailers are advancing projects, we are seeing banks expanding their networks, and advertisers are beginning to take More...

New Electrograph Service Center for Southern California2.14.2007
Electrograph Systems, Inc., the national distributor of display technology solutions including plasma displays, LCD displays, LCD and DLP projectors, and other specialty displays, has announced the opening of a new More...

Government Adoption of Digital Communication Networks is Slow, but will be Sizeable12.20.2006
For some time now, we have been advancing the position that Federal, State and Local governments represent a huge opportunity for firms involved in the Digital Communication Network ("DCN") industry. More...

It's Not All Out-Of-Home9.22.2006
As advertisers begin to shift dollars to digital communication networks ("DCN"), issues concerning ad effectiveness and pricing arise. To address this, some DCN operators are advocating that traditional media metrics be applied. More...

BLOGS
FORUMS

New Platt Report–What’s Coming in 2009?

Global Directory for Retail Market

Nielsen and Evolution of Metrics